When Steve Martin joined Twitter in late 2010,
he acquired more than 100,000 fans within a week.
Frequent, random posts made by the comedy genius
created a new generation of fans,
reflected in a Twitter account with more than
3 million followers today.
In fact, his tweets were so popular that
they were released as a book in 2012.
Social Media Marketing is important
you don’t have to take my word for it
Steve Martin is living proof!