A quick tour around the web illustrates the notion that creating boring,
ineffective and pointless video is quite easy.
Most of the videos you see on the web suffer from one common mistake. They are too long!
People appear to forget this is the internet, not television.
The data is clear, shorter videos are more engaging than longer videos.
Videos need to be 60 seconds and under, you should strive to make your content as short and
punchy as possible to guarantee the highest engagement.